Many businesses use email to correspond with clients, employees, and other businesses. In fact, billions of emails are sent every day. Clearly it is an effective means of communication. How can you make the most of your emails, though? Here are 5 email essentials.
Your Email Address
Many business owners don’t consider their actual email address when it comes to email communication. It is important, though! Your recipients need to clearly know who you are and/or what business or brand you represent. The ideal email address is one that has yourname @ yourbusinesswebsite. This really makes it clear who you are and what business you represent. If you do not have domain based email set up and are using a free email service such as gmail or yahoo, be sure you still use a professional name or your business name. Keep something like a personal email with your nickname for personal use only.
Your Subject Line
Your subject line is key. It’s the first impression the recipient gets when they see your email. Often times the subject line alone determines whether the recipient will read the email or delete it. Some subject lines like those using specific phrases or multiple characters can cause it to go straight to Spam. In fact, HubSpot wrote a great article – “The Ultimate List of Email SPAM Trigger Words” It includes words and phrases such as: buy, as seen on, clearance, order, opportunity, anything with the “$” character, money making, earn extra cash, affordable, no cost, no credit check, and SO many more. Don’t write a subject line that is misleading or full of fluff. Make sure it is appealing and do be sure it is interesting enough that the recipient will be curious and want to open the email to find out more.