Something that is important for all businesses to consider is if your website is mobile-friendly. If you have a Small Business, you could be losing out on leads. If you consider how often people use their mobile devices to search for local businesses, you may understand why it is so important.
One of the top reasons people are using their mobile devices to search for businesses is because they need to either contact the business before going there or they need the physical address, so they can go there. If your website isn’t mobile friendly and doesn’t have this information readily available, many will just search for another business that is easier to find instead.
One of the reasons it is so important to be sure your physical address is easy to find is because many people now rely on GPS to find a location, and they don’t try to get directions in advance. Instead, they are relying on their mobile devices to get the physical address to plug it into the GPS. Sometimes just plugging a name into the GPS may work, but do you want to risk that it will yield the correct result?